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Branding News brief: National Museums Scotland unveils logo

National Museums Scotland has unveiled a corporate logo to replace those used by each of its six

Branding News: Selfridges redesigns food and drink lines

features a signature 'S' and splashes of the retailer's other corporate colour, yellow. The minimal use ...

Opinion: The Marketing Society Forum - Should a company's carbon footprint influence its marketing?

corporate conscience. If a firm has genuine green credentials and wants to use them as a point of ...

News Analysis: Flying in the face of logic

corporate responsibility in response to rising consumer concerns about environmental and social issues. She ...

Branding News brief: Results International reveals fresh identity

Results International, the corporate finance firm, has revealed a fresh global corporate identity

Space.NK eyes warmer image with first ads

first brief was to launch a corporate gift service. Founded in 1993, Space.NK has 43 stores in the UK ...

ExxonMobil is working to reduce emissions

understanding. Nick Thomas, director, corporate affairs, ExxonMobil If you have an opinion on this or ...

Andrew Walmsley on digital: Clumsy attempt at being compelling

Corporate blogs have come in for a lot of stick in recent weeks - the latest being the efforts of...agency behind it, Edelman, apologised publicly amid derision online. Most corporate blogs do not ...

Coke hunts agency to exploit Euro 2008 tie

corporate guests rather than rewarding genuine fans. Its activity at the major international competitions ...

Rebel grown up - Catherine Salway, Group brand director,Virgin

best-practice benchmarks across the group, she manages not to sound like a corporate bore. While she is too ...

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