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about the declining standards of corporate PR. BSkyB apparently wants its investment 'to give ITV the ...
Corporate blogs have come in for a lot of stick in recent weeks - the latest being the efforts of...agency behind it, Edelman, apologised publicly amid derision online. Most corporate blogs do not ...
formidable corporate foes a chief executive can face.
'. 30 SECONDS ON ... POOR BRAND POSITIONING - According to Rolls-Royce's corporate web page, the brand ...
exercises in corporate self-interest. Despite mounting empirical evidence and the overwhelming weight of ...
five corporate brands. You can now navigate the game using tokens including a Motorola mobile phone ...
'enhances the corporate brand image by placing a mini billboard in policyholders' wallets'. Insurers will ...
rather inconvenient news that both corporate main media advertising and sales promotion have posted their ...
well-positioned corporate brand. But that has not been the case for Pfizer...., including Lipitor and Viagra. But when it comes to its own corporate brand Pfizer is, like many ...
Even by the bizarrely abstract standards of corporate finance, £28bn is a big number, but it is ...
