25 Aug 2004
| by Robert Gray
cannot be alleged, then, that testing a more lightweight logo is a gimmick. Corporate Edge director Peter ...
25 Aug 2004
| by Angus Jenkinson, director of the Centre for Integrated Marketing, CEO of Stepping Stones Consultancy and a member of The Marketing Society
supporting a king who is a murderer). He stands for order and convention - or (corporate) governance.
Then ...
25 Aug 2004
inevitably on trimming costs, with corporate HQs often at the forefront of such cuts.
There is nothing to ...
25 Aug 2004
perception, it knows that the brand values it promotes to its corporate partners are weakened.
Sponsorship ...
18 Aug 2004
at Corporate Edge, Google has worked hard to maintain the purity of its search technology. 'Search ...
18 Aug 2004
's imagery, tickets for corporate hospitality, signed shirts and player appearances.
As well as its club ...
18 Aug 2004
ideal corporate gift or promotional item. BabyUSB (0845 057 3147) is a recognised leader in the field ...
18 Aug 2004
| by Mark Sweney
lives. It is not specific to sports events. It has no real effect on corporate support.'
This support ...
18 Aug 2004
| by Robert Gray
banner advertising, hoardings, lamp-posts and corporate sponsorship for their clients.'
EC O has ...
11 Aug 2004
| by Rachel Barnes
following an exchange of letters between Asda corporate marketing director Chris Pilling and Tesco trading ...