Branding brief: Multiyork reveals new identity
25 Mar 2004
collaborating with Circle Design to overhaul Multiyork's interior communications and develop corporate
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PlayStation chief Patton nets top Sony European role
31 Mar 2004 | by Ben Carter and Mark Sweney,
will oversee European corporate and marketing communications for Sony. Until now, Patton has worked ...
Careers: Diary
25 Mar 2004
March 31: Corporate Branding - Complexity and Competitive Advantage - This event, presented by The ...
Services Helpline
25 Mar 2004
. Staff solution Q: I am organising a large corporate event in the South-East during May and am finding
Opinion: Name game means Coca-Cola got off lightly with Dasanigate
25 Mar 2004 | by Mark Ritson, assistant professor of marketing at the London Business School
different consumer brands relate to each other and to the corporate brand. When a company creates a brand ...
Profile: Safe bet - Ian Winton, Director of marketing communications, Betfair
25 Mar 2004 | by Mark Sweney
betting market," he says. "It is the appropriate time to look at the corporate identity and attract ...
DM League Tables: Top 85 Direct Marketing Agencies 2003
25 Mar 2004
regulations for many aspects of corporate governance and equally tough punishments for transgressors. Within ...
YHA awards top marketing post to ex-Unijet man
18 Mar 2004
of Alan Hopley as director of marketing and corporate affairs.
Heineken launches keg-shaped ID can with TV campaign
18 Mar 2004
beer deserves a better can'. The ad was developed in-house by Heineken Corporate in the US and adapted
CAREERS: Diary
18 Mar 2004
March 31: Corporate Branding - Complexity and Competitive Advantage. This event, presented by The ...
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SAHARA Communications
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