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Why the fatboys slimmed

cannot be alleged, then, that testing a more lightweight logo is a gimmick. Corporate Edge director Peter ...

Hip hop culture comes to town

Def Jam founder Russell Simmons and Sean 'P Diddy' Combs. They took advantage of corporate America ...

Service brands: Customer service is not a strategy

. Corporate Edge director Bridget Ruffell can see the logic in the strategy, as many cable companies have been ...

Flyposting brands face penalties

as a cool urban brand sits alongside the increasing need to be a good corporate citizen.' A ...

News Analysis: Nestle gambles on low-carb craze

up with the media profile of the issue,' argues Chris Wood, chief executive of Corporate Edge ...

Esso fails to pacify the sceptics

not seen as a good corporate neighbour, it will make it harder for you both in the Western world and ...

London 2012 clears first hurdle

that it has secured £6m of the £10m it plans to raise from corporate backers. Even more pleasing, it is ...

Nestle takes on the critics

healthier. There is also the corporate reputation imperative pushing Nestle into the arms of the fair ...

Incentives: Luxury rewards

staff or consumer incentive. Companies such as Thomas Cook, Lunn Poly and Landround have corporate ...

 

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