BRIEFS: Microsoft's former director joins Global Continuity
24 Jan 2002
Microsoft's former director of corporate marketing Shaun Orpen has joined software company ...
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Co-op Bank and CIS set to merge marketing tasks
31 Jan 2002
responsibilities, including advertising and agency relationships, are handled by director of corporate affairs ...
OPINION: Utility providers must offer more than flash logos
24 Jan 2002 | by LAURA MAZUR, a business writer
biggest corporate bankruptcy in business history could have a much longer-term and far-reaching effect ...
OPINION: Marketing Society - Firms must take holistic attitude to brand activity
24 Jan 2002 | by TIM YATES, marketing director at One 2 One and a member of The Marketing Society
agency-engineered 'bolt-on', but only when it springs from within the corporate gut, strongly felt and ...
Canon appoints chief in time for consumer drive
17 Jan 2002
of a major repositioning campaign. Allardyce, who takes the position of head of corporate ...
AMP marketing chief quits after strategy dispute
17 Jan 2002
's brands under one corporate umbrella and position the group as a leading player in the UK insurance and ...
MARKETING HELPLINE SERVICE
17 Jan 2002
regular clients, but the use of lookalikes for corporate and marketing events has been taking off more ...
ANALYSIS: BT looks forward to healthy future - BT Retail managing director Angus Porter talks to Marketing about the continuing development of the telecommunications giant's brand
17 Jan 2002
. There have even been forays into the risky area of corporate humour, with the evolution of the BT ...
OPINION: Profile - Phil Smith, Commercial director, Camelot. Winning ticket
10 Jan 2002 | by MATTHEW ARNOLD
corporate culture taught him valuable lessons in versatility. He saw more stormy weather at his ...
OPINION: Customer focus will aid revival of high-tech firms
04 Jan 2002 | by LAURA MAZUR, a business writer
the corporate nervous system becomes essential to survival. For example, consumer goods embraced ...
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