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In the political crossfire

peer-to-peer marketing techniques targeting children, and tackle marketing on corporate websites aimed at ...

Profile: Gwyn Burr, customer director at Sainsbury's

continue to grow,' she says. Corporate social responsibility is also a major issue for the UK ...

Change we can believe in?

corporate responsibility on the big issues of the day,' he adds. Sustainability Environmental policy ...

Profile: Experience at a premium

Roisin Donnelly, corporate marketing director, UK & Ireland, at Procter & Gamble, has just won a...) 2000-present: UK & Ireland corporate marketing director and head of marketing OUTSIDE WORK Family ...

Eurostar

- it was the wrong kind of corporate reaction. Ground-level staff were said to be rude and unhelpful ...

Promotion: Design Case Studies - Landor Associates - Today, even the biggest brands can be personal

distribution. Brands, both corporate and consumer, had become international, with revenues the size of small ...

Uniform matters

members of its concierge team. The perfect uniform needs to be a marriage of corporate identity and ...

Marketing Special Report: Customer publishing - The vital statistics

such a young business felt so strongly about corporate social responsibility that it had already ...

Marketing Special Report: The marketers' perspective

shonky, unsubtle corporate propaganda in the guise of a magazine but I'm seeing less of that these days ...

The Marketing Profile: Lance Batchelor of Tesco Telecoms

take a turn for the worse, altering a corpo-rate machine the size of Tesco is not swiftly done. 'We ...

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