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New musical success

16 Apr 2010 | by Nicola Clark

The mainstream live music scene is awash with corporate sponsorship but brands need to become more

Find a healthy balance

30 Mar 2010 | by Gemma Charles

may wish to be good corporate citizens, the idea of having 'red lights' on their products was seen as ...

Government ownership has implications for banks marketing strategies

21 Oct 2008 | by Alex Brownsell

banks to profit and avoiding accusations of corporate success based on state sponsorship, which are ...

News Analysis: Dancing to a branded tune

23 May 2007

involved in event sponsorship routinely face accusations of corporate meddling, and the passion surrounding ...

Ethical marketing: Get your house in order

23 May 2007

corporate customers' ethical criteria. From the outset, the array of questions can be bewildering. Should ...

Costly, confused, in crisis

14 Feb 2007 | by Gemma Charles

corporate sales approach through which employers purchase Heyday for their staff, he says. Heyday s ...

Mark Ritson on branding: Big shake-ups for big brands on cards

03 Jan 2007

MP3 market, plus some extremely arrogant corporate statements have begun to tarnish the Apple brand ...

Raymond Snoddy on media: ITV deal is a Murdoch masterstroke

22 Nov 2006

about the declining standards of corporate PR. BSkyB apparently wants its investment 'to give ITV the ...

Andrew Walmsley on digital: Clumsy attempt at being compelling

25 Oct 2006

Corporate blogs have come in for a lot of stick in recent weeks - the latest being the efforts of...agency behind it, Edelman, apologised publicly amid derision online. Most corporate blogs do not ...

Mark Ritson on branding: HMV Group faces brand equity test

11 Oct 2006

formidable corporate foes a chief executive can face.

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