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Ogilvy & Mather acquires stake in Chinese ad agency

20 Dec 2011 | by Sara Kimberley

corporate identity, print and media production and media buying. Clients include Jiangsu Mobile, Heilan Home ...

Media Agency of the Year: PHD

15 Dec 2011

. But MEC is not just a large, well-run corporate machine it also produces eye-catching media ...

Review of the year 2011: in with the new and out with the old

15 Dec 2011

, advertisers showed a sense of corporate social responsibility, even if this was inevitably linked to ...

Integration is alive and kicking

07 Dec 2011 | by Sally Laurie, Dr Kathleen Mortimer, Northampton Business School

work for it. To achieve this, an integrative business strategy is needed at the corporate level of an ...

A User-First Approach

07 Dec 2011 | by Marc Heal, Duke & Earl

, rather than a "traditional" agency model - that may suit an elegant corporate set-up. Integration is a ...

From the inside out

07 Dec 2011 | by Robin Gadsby, Forever Beta

, corporate, sales, internal comms). This strengthens your operation and results in deeper customer and ...

Where art meets advertising

02 Dec 2011 | by Christopher Lockwood

out" to the corporate dollar, but it's equally clear to us that there are just as many who would ...

Claire Beale: Adland needs principles as Britain goes on strike

01 Dec 2011 | by Claire Beale

corporate citizens now. It s good for business. So sustainability was something of a theme at the Marketing ...

How has the downturn affected the media sector?

01 Dec 2011 | by David Walsh and Dominic O'Connell

? Corporate confidence is the most important thing. A willingness to make fixed investment is a strong ...

Russell Davies: A columnist's job is to be switched on at all times these days

01 Dec 2011 | by Russell Davies

's like Delicious, which I'm sure you'll all know, but it's not at the whim of a capricious corporate ...

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