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PepsiCo's Patrick Kalotis is not known as 'Mr Breakfast' for nothing

it is not part of his remit and it 'falls to the corporate side of the business'. His healthy ...

Integration is alive and kicking

work for it. To achieve this, an integrative business strategy is needed at the corporate level of an ...

A User-First Approach

, rather than a "traditional" agency model - that may suit an elegant corporate set-up. Integration is a ...

From the inside out

, corporate, sales, internal comms). This strengthens your operation and results in deeper customer and ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

your company stands for.' 5. Social media's influence on the corporate brand 'Consumers have the ...

Edelman appoints Lloyds Banking Group's Nick Howard as engagement chief

Nick Howard joins the agency as a director, reporting to group MD for corporate and financial Alex ...

Think BR: What's the point of an earnout if the economic gloom persists?

With the whole world seemingly gripped by economic uncertainty, the corporate acquisition market ...

Citigate Dewe Rogerson launches branded Russian HQ in Moscow

fastest growing and ambitious markets . The CDR Moscow division will offer financial and corporate ...

Nick Clegg's vow to 'get tough' on private sector pay 'strategically spot on'

include workers. Lexis corporate head James Thellusson believes timing the announcement so close to the ...

FTI Consulting establishes pensions advisory business

In addition to providing advice to trustees during M A and corporate events, the practice will ...

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