Search results for "Corporate"

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New musical success

The mainstream live music scene is awash with corporate sponsorship but brands need to become more

Mark Ritson on branding: Pfizer trial reveals brand malady

well-positioned corporate brand. But that has not been the case for Pfizer...., including Lipitor and Viagra. But when it comes to its own corporate brand Pfizer is, like many ...

Andrew Walmsley on digital: Clumsy attempt at being compelling

Corporate blogs have come in for a lot of stick in recent weeks - the latest being the efforts of...agency behind it, Edelman, apologised publicly amid derision online. Most corporate blogs do not ...

Mark Ritson on branding: HMV Group faces brand equity test

formidable corporate foes a chief executive can face.

Raymond Snoddy on media: C4 cricket hits doomsayers for six

. Leading an impressive line-up of speakers are Yahoo! chairman Terry Semel, Blair Westlake, corporate

Esso fails to pacify the sceptics

not seen as a good corporate neighbour, it will make it harder for you both in the Western world and ...

Mark Ritson on branding: Golden Wonder can blame only itself

ownership provides a potted history of British corporate takeovers. Corporate raiding, divestiture ...

London 2012 clears first hurdle

that it has secured £6m of the £10m it plans to raise from corporate backers. Even more pleasing, it is ...

Incentives: Luxury rewards

staff or consumer incentive. Companies such as Thomas Cook, Lunn Poly and Landround have corporate ...

Find a healthy balance

may wish to be good corporate citizens, the idea of having 'red lights' on their products was seen as ...

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