14 May 2012
| by Cathal Smyth
corporate parents of these brands in their millions.
By the end of last year, companies listed in the ...
01 Mar 2004
| by Jean Yannis Suvatjis and Leslie de Chernatony
Corporate identity is an abstract idea that takes many forms, from brand and logo to product and...Abstract Corporate identity is an abstract idea that takes many forms, from brand and logo to ...
01 May 2003
| by Michael Willmott, Future Foundation
becoming more cynical about the corporate sector as a whole, and multinationals in particular....of Your Business 1 it is argued that business needs to take corporate citizenship more seriously ...
23 Apr 2003
| by Paul Jackson
Paul Jackson of Media Smart looks at Brands and Corporate Social Responsibility in relation to...with their wallets when they do not see good corporate citizenship based on corporate social ...
20 Apr 2003
| by BestofBiz
corporate environment. Report by BestofBiz, Busines Information site of the London Business School. This
01 Oct 2002
| by N Craig Smith
This paper examines the challenges of Corporate social responsibility using the pharmaceutical and...Corporate social responsibility (CSR) is not a new idea. It has had widespread support over the ...
01 Dec 2001
| by BestofBiz
(acquire) or bond (corporate alliance). The global corporate environment is increasingly reliant upon ...
01 May 2001
| by BestofBiz
BestofBiz Briefings are articles on topical management issues from the London Business School, with links, references and further reading. This article can also be viewed free on the BestofBiz website.
25 Apr 2001
| by Rene Carayol and David Firth
Corporate Voodoo is about a new kind of business management, and one that works in a broad sphere...holistic view of business is paramount. New blood and new ideas are the cornerstone of the Corporate Voodoo ...
01 Feb 2001
| by BestofBiz
doing this is through the emerging management practice of corporate venturing. Corporate venturing can ...