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P&G, Unilever and Reckitt: the corporate brands that came out of the shadows

FMCG firms want consumers to get to know their corporate side, writes Loulla-Mae Eleftheriou-Smith....Procter Gamble (P G) is adamant that consumers care about its corporate brand. The FMCG ...

Marks & Spencer describes its journey from corporate social responsibility to sustainability

, have recognised that the days of corporate social responsibility (CSR) are over. CSR was all about ...

Media Perspective: Web future debate shows the limits of corporate blogging

with all sorts of people, it's a fantastic corporate communications tool, but, as Mr Shirky writes ...

Profile: VC veteran goes medical - Liz Hewitt, director of corporate affairs, Smith & Nephew

corporate affairs was one of several children interviewed in 1969 by a Milwaukee camera crew reporting on...to be a long time before Hewitt, who is to become group corporate affairs director at FTSE 100 ...

 

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