to remove filtersCan a corporate rebrand really deliver a decisive change in internal culture? The Marketing Society
13 Feb 2013
corporate name-changes have little effect on the long-term prospects of a business, it's a powerful signal ...
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Samsung corporate marketing director Andrew Garrihy departs
11 Mar 2013 | by Matthew Chapman
Samsung corporate marketing director Andrew Garrihy is leaving the company after his role was...corporate marketing director role. Garrihy has opted to leave Samsung rather than stay at the business, in ...
Crisis targets corporate sector with FT-backed campaign
16 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
Crisis, the homeless charity, is hoping to raise £600,000 by targeting businesses via a digital Christmas e-card campaign.
Coca-Cola streamlines corporate business into three divisions
31 Jul 2012 | by Loulla-Mae Eleftheriou-Smith
Coca-Cola, the global soft-drinks giant, has announced a restructure that will streamline its operations into three divisions, in a bid to double the size of the company in the next decade.
Unilever to mark sustainability efforts through corporate campaign
25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever has confirmed it will launch a corporate brand campaign to showcase its sustainability...its brands. The move marks a major push by Unilever to drive awareness of its corporate brand. Its ...
Corporate hospitality feels the pinch
23 Sep 2011 | by Mary Howlett
Major venues are trying to entice thrifty brands with special deals on their corporate hospitality...The venues that host corporate events are feeling the pinch as organisations scale back their ...
Brand Republic to explore relationship between marketing and corporate affairs
08 Sep 2011
contribute to a survey exploring the relationship between marketing and corporate affairs....explore trends in how marketing and corporate affairs are aligned within businesses. The survey should ...
Brand manager of the week: Stephanie Henderson, Corporate partnerships manager, Woodland Trust
29 Mar 2011
Describe yourself in three words - Personable, committed, driven.
Editor's Comment: Corporate visibility makes sense
29 Mar 2011 | by Noelle McElhatton
first-ever UK corporate branding exercise in a TV campaign launching this weekend. Building up good will ...
P&G, Unilever and Reckitt: the corporate brands that came out of the shadows
29 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
FMCG firms want consumers to get to know their corporate side, writes Loulla-Mae Eleftheriou-Smith....Procter Gamble (P G) is adamant that consumers care about its corporate brand. The FMCG ...
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