Nestle branding links sales push
09 Jul 1998 | by DANNY ROGERS
point-of-sale work rather than advertising. David Hudson, Nestle s head of corporate communications in ...
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Editorial: Lead role for PR in play for BBC fees
18 Sep 1998 | by BELINDA LAWSON
successful or not - is indicative of a real recognition of corporate communications as a key business ...
FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification
15 May 1998 | by MARY COWLETT
, Virgin Management director of corporate communications says: What we have done is very like Mitsubishi ...
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