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Why brands should embrace honesty

13 Mar 2013 | by Nicola Kemp

. While the corporate communications industry has effectively built its trade on helping businesses save ...

Nissan terminates cycling sponsorship

02 Jan 2013 | by John Reynolds

, vice-president of corporate communications for Nissan Americas, said: "Nissan and its management team of ...

St John Ambulance marketer explains motives of bleak ad

19 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

spent three years with Orange first as PR director, rising to director of corporate communications ...

After £300m spend, BMW admits it is 'unlikely' to sponsor Rio 2016

11 Jul 2012 | by Arif Durrani

looking to continue its top level involvement with the Olympic Games, Graham Biggs, corporate ...

ITV relaunches responsibility website

29 Jun 2011 | by Gemma Charles

The website, created by corporate communications agency Radley Yeldar, makes extensive use of ...

Everything Everywhere to cut marketing roles

30 Sep 2010 | by Daniel Farey-Jones

. Robin O Kelly, previously communications director for T-Mobile, moved to the position of corporate ...

Absolute Radio and Absolut vodka settle trademark dispute

29 Apr 2010 | by Maisie McCabe

corporate communications at V S, said: "I am pleased with the outcome of this matter which will enable us to ...

JLS to promote music in 3D

03 Nov 2009 | by Sarah Johnson

corporate communications at ING Direct, says the current creative lends itself perfectly to a 3D format ...

Banks bolster marketing spend to push savings products

27 Oct 2009 | by Alex Brownsell

promoting its 4.2% two-year fixed-rate bond. The bank's head of corporate communications, Anthony Frost ...

VisitBritain to review logos

05 Aug 2009 | by Alex Brownsell

for corporate communications. To consolidate its image, VisitBritain is developing a single ...

 

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