DIRECT: Emirates seeks global DM agency for loyalty
19 Aug 1999 | by IAN DARBY
brand manager Steve Wheeler, who along with head of corporate communications Mike Simon, is also ...
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DIRECT MARKETING: Putting direct mail through its paces - What distinguishes the effective piece of DM from the one filed in the bin? Holly Acland asks a range of recipients for their comments
26 Aug 1999 | by HOLLY ACLAND
Head of corporate communications, Skipton Building Society I have often wondered whether direct ...
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