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2002 White Paper: Corporate communications in the post-Enron era

The first ever PRWeek White Paper examines the range of major concerns now facing corporate communicators following the fallout from accounting scandals at Enron, Andersen and WorldCom.

2007 Public Affairs Essay 4: Hanover

Integrated and hollistic messages are essential in today's complex world of corporate

Advertising Communications & Promotion Management. 2nd Edition

corporate communications, direct response advertising, and promotions. A completely new section, Part 5 ...

How social media is removing the barriers between corporate and consumer brands

sell the company that provides it. Likewise, the corporate communications or corporate PR department ...

Salary survey 2008: A war for talent in a thriving industry

. Rentokil Initial head of corporate communications Malcolm Padley suspects the squeeze will also lead to the ...

 

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