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The new religion

, the same holds true for brands. Rituals build brands. How about the Corona beer ritual - a wedge of ...

The World: Mexico - City Corona begins three-way creative contest

Corona beer has kick-started a pitch to consolidate its creative business in Asia-Pacific....The pitch, which is being led out of Corona's global headquarters in Mexico, is thought to focus ...

News Analysis: Can Bud find a place at the bar?

Enterprises 3 Budweiser Anheuser-Busch 4 Skol InBev 5 Corona Extra Grupo Modelo ...

Corona Extra launches £1m UK ad campaign

LONDON - Corona Extra is launching its first major campaign in the UK this week with £1m worth of...Birmingham, while mainline stations in Glasgow and Edinburgh will also carry the ads. Corona Extra's print ...

Anheuser-Busch ready to sell to InBev for $52bn

Grupo Modelo, which owns the Corona and Modelo brands. The two companies already work together in the ...

Close-Up: 24 hours with ... Ian Pearman, Abbott Mead Vickers BBDO

lip. Resolve to have him fired. 5.30pm Time for a Martini. None to be found in office. Pour Corona ...

Hotline: JWT poised to scoop Corona Extra account

JWT is poised to scoop the pan-European ad account for the beer brand Corona Extra. JWT pitched

 

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