Search results for "Corona"

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Marketing Mole: Name that brand

07 Apr 2009

This soft drink was launched in 1950 by Corona. It was acquired by Beechams in 1958 and then

News Analysis: Can Bud find a place at the bar?

22 Jul 2008 | by Gemma Charles

Enterprises 3 Budweiser Anheuser-Busch 4 Skol InBev 5 Corona Extra Grupo Modelo ...

Constellation Europe kicks off £5m review

13 Dec 2006 | by Ed Kemp

Gaymers Olde English cider, Blackthorn Cider, Corona Extra and Babycham. The agency review comes amid a ...

Branding News: Corona Extra to roll out gift pack

18 Oct 2006

Corona Extra, the premium bottled-lager brand, is extending into the gift-pack market in the run-up...board a Corona Extra-branded double-decker bus. Corona Extra is currently sponsoring the Tiree Wave ...

Charles Wells boss takes top job in Young's tie-up

01 Jun 2006 | by Drew Barrand

Wells brands, including Wells Bombardier, Corona and Red Stripe. The creation of Wells and Young ...

Branding News brief: Corona Extra fastest-growing beer brand

17 Aug 2005

Corona Extra was the fastest-growing beer brand in the UK market in the year to June 2005

Corona defeat in trademark fight

06 Jul 2005

Corona has lost a seven-year battle to trademark a 3-D image of a clear bottle containing yellow...The European Court of Justice last week ruled against Corona monopolising a standard practice in ...

News Analysis: Niche beers flirt with the masses

15 Sep 2004

. Similarly, the positioning of lager brand Corona, owned by Charles Wells, has been broadened by shifting the ...

TOYOTA TURNAROUND: From humdrum motor brand to technological innovator - how Toyota became the car in front

16 Oct 2003 | by James Curtis

cars in the US. 1965: Toyota begins exporting to the UK with the Corona, for 1000. A year later, it ...

THE TELEVISION YEARS 1972-1982: The nation's increasing ad-literacy paved the way for a strong decade for commercial television and some memorable brand campaigns, writes James Curtis

27 Jun 2002 | by JAMES CURTIS

, Corona, Panda Pops, Cresta and Fresca. Cheap aftershave ruled, with men dousing themselves in Hai ...

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