Search results for "Converse"

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At the Competitive Edge

25 Nov 2003 | by Andrew Redpath, British Brands Group

more generic the product, the more important the branding. True to a point - but the converse (the ...

Complicated Lives - sophisticated consumers, intricate lifestyles, simple solutions

26 Aug 2003 | by Michael Willmott and William Nelson

, opportunities to meet, mix and converse. That is why some technologies, and particularly communication ones ...

Citizen brands: corporate citizenship, trust and branding

01 May 2003 | by Michael Willmott, Future Foundation

studies that show the converse that is, that being a good corporate citizen is bad strategically and ...

 

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