Helen Edwards on Branding: Win by finishing second
02 Mar 2011 | by Helen Edwards
distinctiveness, high consensus. It is the converse of the Marmite approach to branding; as a consensus brand ...
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Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
brands. There's a (RED) AmEx card, Dell laptop, Converse shoes ... but (RED) doesn't have any offering ...
Helen Edwards on Branding: Howard Schultz's tall order
19 Jan 2011
about the converse: the baristas are there when you need them, but also know how to leave you alone and ...
Helen Edwards on Branding: Whose brand is it anyway?
23 Jun 2010 | by Helen Edwards
and narrative trends. The example Beverland gives is Converse, whose ubiquitous appeal in music and ...
Andrew Walmsley on Digital: retailers open up their websites to external developers
18 Aug 2009 | by Andew Walmsley
partner brands, such as Dorothy Perkins and Converse, with a social media twist - members can design ...
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