Bodyform owner in global media rethink
16 May 2013 | by Maisie McCabe
SCA, the consumer goods company that owns brands including Plenty and Bodyform, is reviewing its
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On the Campaign couch
23 May 2013 | by Jeremy Bullmore
consciously aware. Buying consumer goods is unlikely to improve your wellbeing, and borrowing to buy consumer ...
Dulux: A paint ad that's a bit like a beer ad
28 Mar 2013 | by Mark Hancock, Director of strategy, Lida
sphere of the consumer goods and services landscape and, being of 'quasi-scientific' mind, I decided to ...
Emotiv EPOC
14 Mar 2013
innovations that have eventually filtered through to become consumer goods. So it s heartening to see that ...
The five rules of social media management
08 Mar 2013 | by David Benady
contribute an extra $1.3tn in value across the industries of packaged consumer goods, financial services ...
Social media spend by marketers set to skyrocket
27 Feb 2013 | by Gordon MacMillan
reach 21.6% the survey found. The biggest increase is set to come among big consumer goods firms such ...
Product of the Year - 2013: the winners
31 Jan 2013
fast-moving consumer goods, not cars and computers. Shoppers spend fewer than six seconds at fixture choosing ...
Premier Foods appoints former Coca-Cola man as chief executive
28 Jan 2013 | by John Reynolds
successful handover to his successor. Darby has a consumer goods pedigree. He spent 15 years at Coke in ...
Sam Howroyd: Behind the rise in FMCG online spend
05 Nov 2012 | by Sam Howroyd
Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this
Clear Channel appoints TalkTalk's Alex Hollingdale as product director
19 Oct 2012 | by Maisie McCabe
2007. Prior to joining TalkTalk, Hollingdale had stints in the commercial departments of consumer ...
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