Consumer PR: Targeting the next generation
02 Jul 2004
affairs and corporate capability, as well as consumer PR expertise.' For some food companies, however ...
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strategy U-turns. But life is no easier for their counterparts on the consumer PR beat. Getting the ...
affairs and corporate capability, as well as consumer PR expertise.' For some food companies, however ...
With billions at its disposal, the gay community is a marketer's dream, but PROs need to be aware of how to target it effectively, finds Jo Bowman.
Campaign: Everybody Loves Mickey Client: The Walt Disney Company PR team: In-house/Cow Communications Timescale: October-December 2003 Budget: Approximately £50,000
in the bar of the Holborn Travelodge. The head of consumer PR is looking fresh-faced and bright-eyed...of consumer PR, and performing a role you will not find listed on her CV: head of strange new product ...
communicated. Until consumer PR delivers the same level of stewardship, we will be destined to work on a ...
Communications to handle a national consumer PR campaign. It will focus on raising awareness of Optimax through ...
Way has won a pitch to carry out a consumer PR campaign for Lemsip, the cold and flu brand from ...
consumer PR in-house having previously used Porter Novelli. - What happens next? Link-ups with American ...
for financial PR since 2003 and this month appointed Beattie Comms as its first consumer PR firm ...