26 Mar 1999
| by MAJA PAWINSKA
reviewing its consumer PR account,
just weeks before launching its first digital package to consumers....), is reviewing its consumer PR account,
just weeks before launching its first digital package to ...
25 Jun 1999
| by JULIETTE GARSIDE
UDV, the UK s largest wines and spirits business, has handed its
Smirnoff Red consumer account to Mark Borkowski Press and PR and is
considering whether to hold a formal review of all its agencies. UDV is
estimated to spend over pounds 600,000 a year on PR agencies.
24 Sep 1999
| by ED SHELTON
Sports specialist Hothouse PR has won a three-month project to
handle consumer PR for the first UK...Sports specialist Hothouse PR has won a three-month project to
handle consumer PR for the first ...
05 Nov 1999
| by ANDREW HOLT
its consumer PR agency. Bite and
Cohn and Wolfe also pitched for the account. The agency will...as its consumer PR agency. Bite and
Cohn and Wolfe also pitched for the account. The agency will ...
24 Sep 1999
| by DAVID MCCORMACK
Harvard PR has won the consumer PR account for Pentax, to promote
its zoom compact range. It...Harvard PR has won the consumer PR account for Pentax, to promote
its zoom compact range. It ...
17 Sep 1999
| by ANDREW HOLT
and handle consumer PR for the Rover
brand. R-JH will have an annual budget of pounds 250,000 and...associations and handle consumer PR for the Rover
brand. R-JH will have an annual budget of pounds 250,000 ...
22 Oct 1999
| by ED SHELTON
Trium, Mitsubishi s European mobile phone brand, has appointed MMK
to handle its German consumer...Trium, Mitsubishi s European mobile phone brand, has appointed MMK
to handle its German consumer ...
04 Jun 1999
| by NICK PURDOM
programme, which won
an IPR Sword of Excellence for consumer PR.
Objectives
To gain ...
26 Nov 1999
| by JENNIFER WHITEHEAD
The market for new PlayStation games is flooded with dozens of new
releases each month. With the proliferation of PlayStation magazines,
getting coverage of a launch isn t an issue. However, if the publisher
doesn t want its Official PlayStation Magazine game rating to make or
break its new game, other...
19 Nov 1999
| by MAJA PAWINSKA
Last autumn, Lexis was behind the successful Science of Dunking
campaign for McVitie s, which used scientific research to find an
equation for the optimum time to dunk a biscuit in a hot drink. During
the preparation for the campaign, which won this year s PR Week award
for best use of research, the...