Search results for "Consumer PR"

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CAMPAIGNS - Loyalty is on the cards for Bass - Consumer PR

10 Apr 1998 | by JEZ ABBOTT

Client: Bass Taverns PR Team: Greenwood Tighe Campaign: Launch of CheckPoints pub loyalty card Timescale: September to December 1997 Cost: Approximately pounds 3,000

Non-FMCG sector is slow to invest in PR evaluation

17 Apr 1998 | by LEXIE GODDARD and JULIETTE GARSIDE

Non-FMCG consumer PR clients spend an average of 2.25 per cent of budget on research and...Non-FMCG consumer PR clients spend an average of 2.25 per cent of budget on research and ...

EDITORIAL: PR must take the lead in evaluation

17 Apr 1998 | by JOHN ROSE, managing director of Jonatha

Proof campaign so far. It indicates that non-FMCG consumer PR clients spend only two per cent of their...Proof campaign so far. It indicates that non-FMCG consumer PR clients spend only two per cent of their ...

FMCG clients and agencies differ over future R&E spend

24 Apr 1998 | by JEMIMAH BAILEY

agencies and five clients with FMCG accounts. FMCG consumer PR clients spend an average of 4.2 per ...

THE TOP 150 UK PR CONSULTANCIES 1998: Ones to watch - Moving up the league table is only one measure of a consultancy’s success, so here’s PR Week’s pick of the up and coming. Not the biggest, not the fastest growing, but the ones

24 Apr 1998 | by LEXIE GODDARD

consumer PR, signalled an intention to diversify the agency s range of services. Carl Courtney ...

 

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