to remove filtersConsumer PR Consultancies 2009
15 May 2009
Despite the economic downturn 2008 was a good year for many of the top consumer agencies, which you will find profiled here.
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Consumer PR Consultancies 2009
15 May 2009
Despite the economic downturn 2008 was a good year for many of the top consumer agencies, which you will find profiled here.
Consumer PR: Battle of the High Street
11 Jun 2004
strategy U-turns. But life is no easier for their counterparts on the consumer PR beat. Getting the ...
Consumer PR: Targeting the next generation
02 Jul 2004
affairs and corporate capability, as well as consumer PR expertise.' For some food companies, however ...
Consumer PR: Chasing the pink pound
16 Jul 2004
With billions at its disposal, the gay community is a marketer's dream, but PROs need to be aware of how to target it effectively, finds Jo Bowman.
Profile: Simon Dornan, head of consumer PR, Virgin Mobile
22 Nov 2006 | by David Quainton
his current role as Virgin Mobile head of consumer PR ( PRWeek , 10 November ). Dornan is charged ...
Mark Lowe, Third City: Consumer PR must refocus
12 May 2011 | by Mark Lowe, Third City
'newness' can force consumer PR to lose what should be its central focus - the consumer. If we're going to ...
CONSUMER PR CAMPAIGN: Halloween teen fright night at Alton Towers
28 Feb 2008 | by Alex Black
Alton Towers is one of the UK's leading family resorts, boasting a theme park, two hotels, water park and spa. October 2007 saw the resort's first big investment in Halloween - the Alton Towers Halloween Scarefest.
CONSUMER PR: The subtle art of selling sex
07 Feb 2008 | by Suzy Bashford
Pitching products with a sexual element to the mainstream media is a delicate business. But it is getting easier, finds Suzy Bashford.
Campaign: Cow ensures everybody still loves Mickey - Consumer PR
19 Mar 2004 | by Donna Werbner
Campaign: Everybody Loves Mickey Client: The Walt Disney Company PR team: In-house/Cow Communications Timescale: October-December 2003 Budget: Approximately £50,000
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