Dell's Stuart Handley reflects on social media, understanding customers and the 'Dell Hell' episode. Plus comments from our specialist panel.
Against a backdrop of ever-more diverse digital opportunities, PROs are re-discovering the value of a great piece of content as a way to cut through the morass of messages consumers are faced with.
Despite the economic downturn 2008 was a good year for many of the top consumer agencies, which you will find profiled here.
Despite the economic downturn 2008 was a good year for many of the top consumer agencies, which you will find profiled here.
Lloydspharmacy has appointed Grayling to handle its consumer PR activity, following a competitive
Lucre has been brought in to handle a consumer public brief for holiday parks group Parkdean.
Chinese mobile phone maker Huawei has awarded W Communications its retained UK consumer PR account.
MasterCard is understood to have appointed Kaper to handle a consumer PR brief.
Lloydspharmacy is close to making a decision on appointing a new agency for consumer PR support.
, has appointed Mercieca to handle its consumer PR business....Cobra-Puma Golf. Last month, the London-based agency continued its push into consumer PR with the ...
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