Consumer PR: Chasing the pink pound
16 Jul 2004
With billions at its disposal, the gay community is a marketer's dream, but PROs need to be aware of how to target it effectively, finds Jo Bowman.
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Profile: The ideas generator - Shakila Ahmed - Head of consumer PR, Travelodge
09 May 2008 | by Matt Cartmell
in the bar of the Holborn Travelodge. The head of consumer PR is looking fresh-faced and bright-eyed...of consumer PR, and performing a role you will not find listed on her CV: head of strange new product ...
Consumer PR: Targeting the next generation
02 Jul 2004
affairs and corporate capability, as well as consumer PR expertise.' For some food companies, however ...
Consumer PR: Battle of the High Street
11 Jun 2004
strategy U-turns. But life is no easier for their counterparts on the consumer PR beat. Getting the ...
Campaign: Cow ensures everybody still loves Mickey - Consumer PR
19 Mar 2004 | by Donna Werbner
Campaign: Everybody Loves Mickey Client: The Walt Disney Company PR team: In-house/Cow Communications Timescale: October-December 2003 Budget: Approximately £50,000
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