Consumer PR: Targeting the next generation
02 Jul 2004
affairs and corporate capability, as well as consumer PR expertise.' For some food companies, however ...
With billions at its disposal, the gay community is a marketer's dream, but PROs need to be aware of how to target it effectively, finds Jo Bowman.
affairs and corporate capability, as well as consumer PR expertise.' For some food companies, however ...
strategy U-turns. But life is no easier for their counterparts on the consumer PR beat. Getting the ...
Campaign: Everybody Loves Mickey Client: The Walt Disney Company PR team: In-house/Cow Communications Timescale: October-December 2003 Budget: Approximately £50,000