Search results for "Consumer PR"

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Mark Lowe, Third City: Consumer PR must refocus

'newness' can force consumer PR to lose what should be its central focus - the consumer. If we're going to ...

Consumer PR Consultancies 2009

Despite the economic downturn 2008 was a good year for many of the top consumer agencies, which you will find profiled here.

Consumer PR Consultancies 2009

Despite the economic downturn 2008 was a good year for many of the top consumer agencies, which you will find profiled here.

Profile: The ideas generator - Shakila Ahmed - Head of consumer PR, Travelodge

in the bar of the Holborn Travelodge. The head of consumer PR is looking fresh-faced and bright-eyed...of consumer PR, and performing a role you will not find listed on her CV: head of strange new product ...

CONSUMER PR CAMPAIGN: Halloween teen fright night at Alton Towers

Alton Towers is one of the UK's leading family resorts, boasting a theme park, two hotels, water park and spa. October 2007 saw the resort's first big investment in Halloween - the Alton Towers Halloween Scarefest.

CONSUMER PR: The subtle art of selling sex

Pitching products with a sexual element to the mainstream media is a delicate business. But it is getting easier, finds Suzy Bashford.

Profile: Simon Dornan, head of consumer PR, Virgin Mobile

his current role as Virgin Mobile head of consumer PR ( PRWeek , 10 November ). Dornan is charged ...

Consumer PR: Chasing the pink pound

With billions at its disposal, the gay community is a marketer's dream, but PROs need to be aware of how to target it effectively, finds Jo Bowman.

Consumer PR: Targeting the next generation

affairs and corporate capability, as well as consumer PR expertise.' For some food companies, however ...

Consumer PR: Battle of the High Street

strategy U-turns. But life is no easier for their counterparts on the consumer PR beat. Getting the ...

 

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