Search results for "Consumer PR"

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News Analysis: Will consumer PR revive hurt M&S?

19 Nov 2004

M&S's latest management shake-up comes amid falling profits and slumping sales. Richard Cann asks how it can best use PR to win back shoppers. With recent suitor Philip Green's shadow looming over Marks & Spencer chief executive Stuart Rose, the knives are out in the UK media for the 120-year-old giant...

News Analysis: McDonald's faces more obesity flak

17 Sep 2004

issues management, lobbying; The Red Consultancy consumer PR and football sponsorship PR Blue Rubicon ...

Big Brother's brand appeal lingers

28 May 2004

been Blue Nun'. Sally Fearfield, joint managing partner at consumer PR agency Starfish Communications ...

News Analysis: Middle-aged market challenges PR

21 May 2004

from targeting the youth market that consumer PR agencies love to extol, the task handed to Brighter PR ...

News Analysis: Buying into the essence of Edelman

14 May 2004

history, with the purchase by US global independent Edelman of UK consumer PR powerhouse Jackie Cooper PR

News Analysis: Negotiate your way to success

14 May 2004

freelances (PRWeek, 19 March), on fees of £250,000 to handle its regional consumer PR ahead of a more ...

News Analysis: Wine brands focus on consumer PR

23 Apr 2004

established distribution to increase their investment in brand-building through consumer PR. Branding has ...

News Analysis: Camelot embarks on a PR mission

26 Mar 2004

As Camelot appoints start-up agency Paratus Communications to handle its consumer PR, Richard Cann

NEWS ANALYSIS: Coaxing film lovers off the streets

05 Mar 2004 | by Richard Cann

Twelves, director of Blockbuster consumer PR agency Attenborough Associates, says its PR is 'designed to ...

News Analysis: Unilever exposed as FitzGerald quits

20 Feb 2004 | by Ian Hall

, reflected at Unilever in last week's appointment of Weber Shandwick to handle corporate and consumer PR for ...

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