News Analysis: Wine brands focus on consumer PR
23 Apr 2004
established distribution to increase their investment in brand-building through consumer PR. Branding has ...
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News Analysis: Will consumer PR revive hurt M&S?
19 Nov 2004
M&S's latest management shake-up comes amid falling profits and slumping sales. Richard Cann asks how it can best use PR to win back shoppers. With recent suitor Philip Green's shadow looming over Marks & Spencer chief executive Stuart Rose, the knives are out in the UK media for the 120-year-old giant...
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