Finding your NPD niche
20 Apr 2011 | by Nick Hughes
from a raft of consumer PR. Brook says it is more difficult than ever in the current economic ...
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School Reports 2012: Euro RSCG London
02 Apr 2012 | by Staff
Edwards communications planning director Jo Grierson director, consumer PR Nielsen ...
Superbrands case studies: Anadin
11 Jan 2008
across TV, press, radio and outdoor as well as a high profile consumer PR campaign to include sponsorship ...
News Analysis: Incepta faces its financial Waterloo
04 Mar 2005
Citigate Sard Verbinnen, and consumer PR shop The Red Consultancy, have remained the drivers of Incepta ...
News Analysis: Will consumer PR revive hurt M&S?
19 Nov 2004
M&S's latest management shake-up comes amid falling profits and slumping sales. Richard Cann asks how it can best use PR to win back shoppers. With recent suitor Philip Green's shadow looming over Marks & Spencer chief executive Stuart Rose, the knives are out in the UK media for the 120-year-old giant...
News Analysis: McDonald's faces more obesity flak
17 Sep 2004
issues management, lobbying; The Red Consultancy consumer PR and football sponsorship PR Blue Rubicon ...
Big Brother's brand appeal lingers
28 May 2004
been Blue Nun'. Sally Fearfield, joint managing partner at consumer PR agency Starfish Communications ...
News Analysis: Middle-aged market challenges PR
21 May 2004
from targeting the youth market that consumer PR agencies love to extol, the task handed to Brighter PR ...
News Analysis: Buying into the essence of Edelman
14 May 2004
history, with the purchase by US global independent Edelman of UK consumer PR powerhouse Jackie Cooper PR
News Analysis: Negotiate your way to success
14 May 2004
freelances (PRWeek, 19 March), on fees of £250,000 to handle its regional consumer PR ahead of a more ...
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