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Webb leaves Direct Line to head Virgin One PR

27 Nov 1998 | by KATHY GREENE

to handle its corporate trade and consumer PR since its launch in March 1995, and the agency also ...

Petersen replaces Gerritsen at B-M

20 Nov 1998 | by SOPHIE BARKER

B-M s 100-strong consumer PR team across its 14 European offices. Petersen joins B-M from ...

Platform: For women, big is better and it’s time to act on it - PR professionals are ignoring the buying power of the female pound at their clients’ peril, says Belinda Lawson

18 Sep 1998 | by BELINDA LAWSON

for. And we are in the best position to do so, seeing as consumer PR is predominantly female ...

Airtours set to finalise review of consumer PR

11 Sep 1998 | by SOPHIE BARKER

Tour operating group Airtours is reviewing its six-figure consumer PR account, currently held by...Tour operating group Airtours is reviewing its six-figure consumer PR account, currently held by ...

B-M hires Brain for consumer PR

24 Jul 1998 | by KATHY GREENE

Paul Gillians, global client leader for Unilever - B-M s biggest consumer PR client. Brain will ...

PUBLIC RELATIONS: PR does the business - PR is being taken more seriously in management circles but how can the sector turn this opportunity to its advantage? Robert Gray reports

11 Jun 1998 | by ROBERT GRAY

. Evaluation, as the survey indicates, is becoming more of an issue. Samantha Munro, head of consumer PR at ...

PR LEAGUE TABLES: Top 50 consumer audience - As more brands look for innovative ways to raise their profile and put a strong message across to consumers, PR strategies play a greater role. Here we look at general consultants and specialist sectors

21 May 1998 | by RICHARD THOMPSON

consumer PR specialists to identify more key trends. Keith Simpson is managing director of Nexus ...

 

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