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of which specialise in consumer PR (the others being Frank PR and Kazoo Communications) while it ...
M&S's latest management shake-up comes amid falling profits and slumping sales. Richard Cann asks how it can best use PR to win back shoppers. With recent suitor Philip Green's shadow looming over Marks & Spencer chief executive Stuart Rose, the knives are out in the UK media for the 120-year-old giant...
Campaign: CarbWise snack bars Client: Health Diet Company PR team: Pegasus PR Timescale: July-ongoing Budget: Undisclosed
Campaign: Goddess Mantras Client: Impulse (Lever Faberge) PR Team: Cairns & Associates UK Timescale: December 2003-June 2004 Budget: £60,000 (excluding media space)
media coverage and the halo effect of the consumer PR programme. 'The campaign was well organised ...
the most well regarded consumer PR men to emerge from the dotcom boom...., allied with his own 'creativity and consumer PR expertise', gives Seventy Seven the edge. Wood studied ...
. American Express European director of consumer PR Doug Smith agrees with Waterman that Fashion Week ...
issues management, lobbying; The Red Consultancy consumer PR and football sponsorship PR Blue Rubicon ...
Campaign: My Little Pony relaunch Client: Hasbro UK PR Team: Mason Williams Timescale: Ongoing from July 2003 Budget: £100,000 per year
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