Search results for "Consumer PR"

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PUBLIC RELATIONS: Keeping connected - Clients can become irritated by a multitude of failings in this notoriously fickle industry, but loyalty to a PR agency can be prudent. Robert Gray investigates

22 Oct 1998 | by ROBERT GRAY

broader consumer PR role. We have found over the years that the learning curve is steep with new ...

MARKETING FOCUS: PR - The new retail battleground/Supermarkets are harnessing PR as they battle to become the definitive champions of the consumer. Robert Gray assesses what lies behind the retail charm offensive

03 Sep 1998 | by ROBERT GRAY

. Championing the consumer PR has become the new retail battleground, as the big four UK supermarkets ...

McVities’ image change

18 Jun 1998 | by LUCY BARRETT

between consumer and trade. Lexis will handle the biscuit firm s consumer PR, while trade communications...between consumer and trade. Lexis will handle the biscuit firm s consumer PR, while trade communications ...

PUBLIC RELATIONS: PR does the business - PR is being taken more seriously in management circles but how can the sector turn this opportunity to its advantage? Robert Gray reports

11 Jun 1998 | by ROBERT GRAY

. Evaluation, as the survey indicates, is becoming more of an issue. Samantha Munro, head of consumer PR at ...

Signet jewellery chain

21 May 1998 | by RUTH NICHOLAS

The Signet Group has appointed PR agency Davies Associates to handle consumer PR for its H Samuel...The Signet Group has appointed PR agency Davies Associates to handle consumer PR for its H ...

PR LEAGUE TABLES: Top 50 consumer audience - As more brands look for innovative ways to raise their profile and put a strong message across to consumers, PR strategies play a greater role. Here we look at general consultants and specialist sectors

21 May 1998 | by RICHARD THOMPSON

consumer PR specialists to identify more key trends. Keith Simpson is managing director of Nexus ...

PR LEAGUE TABLES: Top 50 business-to-business - Our tables show that the business-to-business sector accounts for a surprisingly big chunk of the PR market, reflecting how seriously business clients take the profession

21 May 1998 | by RICHARD THOMPSON

agencies to identify income from the motor industry (which obviously can be either trade or consumer PR ...

 

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