Search results for "Consumer PR"

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CAMPAIGNS: Consumer PR - Biscuit giant gets ahead by a nose

19 Nov 1999 | by MAJA PAWINSKA

Last autumn, Lexis was behind the successful Science of Dunking campaign for McVitie s, which used scientific research to find an equation for the optimum time to dunk a biscuit in a hot drink. During the preparation for the campaign, which won this year s PR Week award for best use of research, the...

Everest hires LDA to drive launch of Kingsgate centre

19 Nov 1999 | by GIDON FREEMAN

September 2001, LDA - formerly Lisa Denning Associates - was appointed last Friday to provide consumer ...

Somerfield seeks ’fresh views’ from Cubitt

19 Nov 1999 | by ANDREW HOLT

and Brown Communications as its consumer PR agency. Somerfield will now concentrate on being ...

NEWS ANALYSIS: New ingredients in the the food giants’ battle - Supermarkets are showing initiative when it comes to putting safe, ethically sourced food on their shelves. The fringe benefit is that it’s a powerful PR tool

19 Nov 1999 | by MARY COWLETT

government, Iceland is weighing up the advantages of hiring in external public affairs and consumer PR ...

Iceland poised to hire externally in PR revamp

12 Nov 1999 | by DAVID MCCORMACK

Supermarket retailer Iceland is priming itself to hire its first external consumer PR and public...Supermarket retailer Iceland is priming itself to hire its first external consumer PR and public ...

BORDER LINES: DUSSELDORF - Nokia consolidates PR account

12 Nov 1999 | by JEMIMAH BAILEY

handled consumer PR and Trimedia, which managed Nokia s corporate profile. Now Kaltwasser s brief has...handled consumer PR and Trimedia, which managed Nokia s corporate profile. Now Kaltwasser s brief has ...

Domino’s backs AIM flotation with web press office

12 Nov 1999 | by RICHARD EDWARDS

will continue to work with McCann-Erickson for its consumer PR, and Buchanan for its corporate and ...

STOP PRESS: IPC Electric picks Firefly for consumer PR

05 Nov 1999 | by ANDREW HOLT

its consumer PR agency. Bite and Cohn and Wolfe also pitched for the account. The agency will...as its consumer PR agency. Bite and Cohn and Wolfe also pitched for the account. The agency will ...

STOP PRESS: Rank Group hands brief to Biss Lancaster

05 Nov 1999 | by ANDREW HOLT

Biss Lancaster has won the trade and consumer PR briefs for Rank Group s Haven and Haven Europe...Biss Lancaster has won the trade and consumer PR briefs for Rank Group s Haven and Haven Europe ...

STOP PRESS: Emap Metro hires Shilland for magazine job

05 Nov 1999 | by ANDREW HOLT

). Shilland will work with the in-house team and the magazine s editors on trade and consumer PR....). Shilland will work with the in-house team and the magazine s editors on trade and consumer PR. ...

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