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Campaign: Consumer PR - Fox show finds success on back of controversy

20 Aug 2004 | by Helen Gregory

Campaign: Playmakers TV show Client: FX PR: Team Resonate Timescale: April-July 2004 Budget: £40,000 FX 289, Fox's Sky digital channel in the UK, suffered problems getting mainstream media coverage when it launched. Resonate was hired to promote new show Playmakers about the fictional Cougars...

Opinion: Leader - Sports bodies face tough PR challenge

02 Jul 2004 | by Gidon Freeman, gidon.freeman@haynet.com

consumer PR techniques and more long-term B2B strategies to co-opt opinion formers and organisations into ...

Media Relations: Cafe Rouge bids to assert French links

18 Jun 2004 | by Richard Cann

been retained as Tragus's first consumer PR agency for Cafe Rouge. ...

PHD wins £3m eBay media account ahead of offline push

02 Jun 2004 | by Jennifer Whitehead,

. The company's UK consumer PR account is also out to pitch after the appointment of Victoria Sayers as ...

Big Brother's brand appeal lingers

28 May 2004

been Blue Nun'. Sally Fearfield, joint managing partner at consumer PR agency Starfish Communications ...

 

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