Big Brother's brand appeal lingers
28 May 2004
been Blue Nun'. Sally Fearfield, joint managing partner at consumer PR agency Starfish Communications ...
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Campaign: The Great Aussie Dunk Client: Anzac Biscuits PR team: The Impact Agency Timescale: January-April 2004 Budget: £4,000-£5,000
been Blue Nun'. Sally Fearfield, joint managing partner at consumer PR agency Starfish Communications ...
consumer PR, however, and feels this has stood the agency in good stead for 2004. 'We decided early on in ...
unlikely to be real. Robert Phillips, founding partner of consumer PR agency Jackie Cooper PR, said: "If ...
from targeting the youth market that consumer PR agencies love to extol, the task handed to Brighter PR ...
between private and consumer PR than there used to be. Our consumer arm will be separately branded, but ...
Campaign: The British Book Awards 2004 Client: Publishing News PR team: Midas PR Timescale: October 2003-April 2004 Budget: £25,000 The British Book Awards (BBA), run by Publishing News and now in its 15th year, is generally perceived as a trade event. This year the publisher wanted to raise...
history, with the purchase by US global independent Edelman of UK consumer PR powerhouse Jackie Cooper PR
freelances (PRWeek, 19 March), on fees of £250,000 to handle its regional consumer PR ahead of a more ...