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Campaign: British Book Awards win over consumers - Consumer PR

14 May 2004 | by Donna Werbner

Campaign: The British Book Awards 2004 Client: Publishing News PR team: Midas PR Timescale: October 2003-April 2004 Budget: £25,000 The British Book Awards (BBA), run by Publishing News and now in its 15th year, is generally perceived as a trade event. This year the publisher wanted to raise...

Gallucci abandons PiranhaKid job

14 May 2004

Jason Gallucci has left his role as MD of consumer PR shop PiranhaKid and issued a broadside at the

News Analysis: Buying into the essence of Edelman

14 May 2004

history, with the purchase by US global independent Edelman of UK consumer PR powerhouse Jackie Cooper PR

News in brief

14 May 2004

CONSUMER PR: Resonate has been hired by US firm McCormick Foods. The agency will provide a press ...

News Analysis: Negotiate your way to success

14 May 2004

freelances (PRWeek, 19 March), on fees of £250,000 to handle its regional consumer PR ahead of a more ...

 

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