Consumer PR: Chasing the pink pound
16 Jul 2004
With billions at its disposal, the gay community is a marketer's dream, but PROs need to be aware of how to target it effectively, finds Jo Bowman.
. American Express European director of consumer PR Doug Smith agrees with Waterman that Fashion Week ...
With billions at its disposal, the gay community is a marketer's dream, but PROs need to be aware of how to target it effectively, finds Jo Bowman.
affairs and corporate capability, as well as consumer PR expertise.' For some food companies, however ...
strategy U-turns. But life is no easier for their counterparts on the consumer PR beat. Getting the ...
Jon Higgins.' As a result of this insight, Holmes would like to work in either consumer PR, 'which ...
People and a corporate brief from Pfizer. An FH sister consumer PR agency is also soon to be launched ...
Campaign: Everybody Loves Mickey Client: The Walt Disney Company PR team: In-house/Cow Communications Timescale: October-December 2003 Budget: Approximately £50,000
promotions in 30,000 pubs across the UK this year, supported by TV advertising and consumer PR activity ...