The Central Office of Information (COI) has heralded a new era in government communications policy by appointing specialist consumer agencies to its PR roster for the first time.
M&S's latest management shake-up comes amid falling profits and slumping sales. Richard Cann asks how it can best use PR to win back shoppers. With recent suitor Philip Green's shadow looming over Marks & Spencer chief executive Stuart Rose, the knives are out in the UK media for the 120-year-old giant...
The Association of Train Operating Companies (ATOC) has put its consumer PR account up for grabs as
By Iconic cooker brand Aga has dropped Communique PR from its consumer account in favour of smaller PR shops.
Pottinger on its consumer PR account.
Campaign: CarbWise snack bars Client: Health Diet Company PR team: Pegasus PR Timescale: July-ongoing Budget: Undisclosed
Campaign: Goddess Mantras Client: Impulse (Lever Faberge) PR Team: Cairns & Associates UK Timescale: December 2003-June 2004 Budget: £60,000 (excluding media space)
Sandwich retail chain Benjys has appointed Lexis PR to handle consumer PR.
GlaxoSmithKline is poised to unleash a barrage of consumer PR activity to promote its Aquafresh
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