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PR Essays: Frank PR - The rules of reaction

the consumer PR business these days. Everything we try to do for clients should be about getting a ...

Premier Foods hires ex-Sainsbury's and United Biscuits marketers

. Her focus will be on the optimisation of marketing investment, media effectiveness, consumer PR and ...

Kettle Chips appoints 101 for TV push

, according to the Nielsen Superbrands Annual 2012 survey. The company is also on the hunt of a consumer ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

the marketing, consumer PR and brand - essentially, all aspects of retailing,' he explains. Despite ...

PR Agency of the Year: The Red Consultancy

. Most notable among these was a hotly contested pitch for Boots' 1m consumer PR account. The agency was ...

Harnessing trend intelligence: Louise Lloyd, Cirkle

consumer PR campaigns and give clients the competitive edge by positioning them as innovative early ...

Channel 5 marketing controller Zoe Harris departs

with responsibility for on- and off-air marketing as well as consumer PR and the broadcaster s creative ...

Marketing Society Awards for Excellence 2011: Brand extension

, signage, point of sale and online work. A trade and consumer PR plan further supported this activity ...

Europcar launches its first TV ads in £2.5m campaign

concentrated on Twitter, Facebook and YouTube, with the TV ad being seeded on the latter. Consumer PR ...

Ainsworth-Wells to promote London for Boris ahead of 2012

communications, consumer PR, corporate and public affairs. Danny Lopez, group director for business support ...

 

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