CONSUMER PR: The subtle art of selling sex
07 Feb 2008 | by Suzy Bashford
Pitching products with a sexual element to the mainstream media is a delicate business. But it is getting easier, finds Suzy Bashford.
Alton Towers is one of the UK's leading family resorts, boasting a theme park, two hotels, water park and spa. October 2007 saw the resort's first big investment in Halloween - the Alton Towers Halloween Scarefest.
Pitching products with a sexual element to the mainstream media is a delicate business. But it is getting easier, finds Suzy Bashford.
in the bar of the Holborn Travelodge. The head of consumer PR is looking fresh-faced and bright-eyed...of consumer PR, and performing a role you will not find listed on her CV: head of strange new product ...
Student accommodation company Unite has appointed Consolidated PR to handle its consumer PR....of consumer PR Liz Fay. The appointment follows a Scottish campaign for Unite which was handled by ...
Consolidated Communications is to handle consumer PR for pizza restaurant chain Strada....Consolidated head of consumer PR Liz Fay. Fay said that the team would handle a combination of media relations ...
De Beers Group Marketing has taken on consumer PR agency Exposure for PR project work....Exposure has been briefed to work on global consumer PR on a number of undisclosed projects ...
Voice Communications has been hired to handle the consumer PR for The Ultimate Boot Camp.
Nike has handed a big-money consumer PR brief to Exposure after a three-way shoot-out.
Publicasity has replaced Frank PR as WD-40's corporate and consumer PR agency.
Budget airline EasyJet has taken on Beattie Communications as its first external consumer PR agency.