Search results for "Consumer PR"

Consumer PR: A brand new audience

10 Jun 2005

To reposition older brands to a younger audience, you first have to make journalists believe, says Donna Werbner.

Consumer PR: What's the big idea?

13 May 2005

of creativity in consumer PR. ITV's Lorraine Kelly Live might not spring to mind as the most

Campaign: Consumer PR - Kenwood improves drinks-making clout

29 Apr 2005 | by Donna Werbner

Campaign: Kenwood product launches Client: Kenwood PR team: Clarion Communications Timescale: Ongoing from May 2004 Budget: £110,000 Kenwood has been manufacturing kitchen appliances since 1947 and last year decided to break into the coffee-maker market with its BrewMaster Cafe. It also brought...

Campaign: Consumer PR - Kenwood improves drinks-making clout

29 Apr 2005 | by Donna Werbner

Campaign: Kenwood product launches Client: Kenwood PR team: Clarion Communications Timescale: Ongoing from May 2004 Budget: £110,000

Campaign: Midnight lifts sales for Korean phone maker - Consumer PR

15 Apr 2005 | by Stephanie Siegle

Campaign: VK Phones - The Glam Clam(shell) Mobile Client: Unique Distribution PR team: Midnight Communications Timescale: July 2004-ongoing Budget: £5,000 UK-based mobile phone distributor Unique Distribution introduced Korean company VK Corporation to the British market last May. With no...

Campaign: Switch to Maestro fuels holiday spending boom - Consumer PR

08 Apr 2005 | by Gareth Gore

Campaign: Rebranding of Switch as Maestro Client: S2 Card Services PR team: Starfish Communications Timescale: January 2004-January 2005 Budget: £250,000 S2 Card Services, a British inter-bank company that operates the Switch brand, announced that UK debit cards would be re-branded under the...

Campaign: Federer's racquet gets pitched to amateurs - Consumer PR

01 Apr 2005 | by Alex Blyth

Campaign: Federer's nCode racquet Client: Wilson PR team: Sports Impact Timescale: June-December 2004 Budget: £12,000 Amer Sports, Wilson's parent company, is second only to adidas-Salomon in terms of global sports equipment sales. However, in recent years, Wilson had lost market share. Tennis...

Campaign: Consumer PR - Outfoxed DVD picks up UK editorial coverage

25 Mar 2005 | by Joe Lepper

Campaign: Celebrities add spark to sausage week - Consumer PR

04 Mar 2005 | by Gareth Gore

Campaign: British Sausage Appreciation Week Client: British Pig Executive PR team: Good Relations Timescale: March-November 2004 Budget: £90,000 Last year marked the seventh British Sausage Appreciation Week, a lighthearted celebration of the banger. Since its inception, the event has grown,...