Dell's Stuart Handley reflects on social media, understanding customers and the 'Dell Hell' episode. Plus comments from our specialist panel.
Against a backdrop of ever-more diverse digital opportunities, PROs are re-discovering the value of a great piece of content as a way to cut through the morass of messages consumers are faced with.
Agency directors debate the rise and rise of integration and how to catch the attention of recession-weary consumers
Despite the economic downturn 2008 was a good year for many of the top consumer agencies, which you will find profiled here.
Despite the economic downturn 2008 was a good year for many of the top consumer agencies, which you will find profiled here.
bookseller’s consumer PR business.
Nelson Bostock Communications is to target women aged over 25 as part of a consumer PR and media
LONDON - High street retailer Argos is understood to be reviewing its consumer PR account...Ogilvy, which is repitching to retain the work. Ogilvy has handled the store's consumer PR needs since ...
reviewing its consumer PR account, just weeks before launching its first digital package to consumers....), is reviewing its consumer PR account, just weeks before launching its first digital package to ...
does not currently retain any agency for consumer PR....does not currently retain any agency for consumer PR. Ludgate, Lexis, the Red Consultancy and ...
