Campaign: Kenwood product launches Client: Kenwood PR team: Clarion Communications Timescale: Ongoing from May 2004 Budget: £110,000
The Central Office of Information (COI) has heralded a new era in government communications policy by appointing specialist consumer agencies to its PR roster for the first time.
The Association of Train Operating Companies (ATOC) has put its consumer PR account up for grabs as
By Iconic cooker brand Aga has dropped Communique PR from its consumer account in favour of smaller PR shops.
Sandwich retail chain Benjys has appointed Lexis PR to handle consumer PR.
Ford is considering beefing up its consumer PR roster after an internal restructure, as it aims to...new ideas’, particularly concerning consumer PR and product placement projects. ‘We are not actively ...
With billions at its disposal, the gay community is a marketer's dream, but PROs need to be aware of how to target it effectively, finds Jo Bowman.
affairs and corporate capability, as well as consumer PR expertise.' For some food companies, however ...
strategy U-turns. But life is no easier for their counterparts on the consumer PR beat. Getting the ...
AOL is on the verge of completing its UK PR review and is set to hand a pair of three-month consumer projects to Shine Communications.
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