in the bar of the Holborn Travelodge. The head of consumer PR is looking fresh-faced and bright-eyed...of consumer PR, and performing a role you will not find listed on her CV: head of strange new product ...
Alton Towers is one of the UK's leading family resorts, boasting a theme park, two hotels, water park and spa. October 2007 saw the resort's first big investment in Halloween - the Alton Towers Halloween Scarefest.
Pitching products with a sexual element to the mainstream media is a delicate business. But it is getting easier, finds Suzy Bashford.
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