In its 37-year history only one Japanese car had ever won the prestigious European Car of the Year award. In January 1998 Toyota hired CPN to run a campaign to make its new supermini Yaris - at that time no more than a concept - a winner within two years.
The market for new PlayStation games is flooded with dozens of new releases each month. With the proliferation of PlayStation magazines, getting coverage of a launch isn t an issue. However, if the publisher doesn t want its Official PlayStation Magazine game rating to make or break its new game, other...
Last autumn, Lexis was behind the successful Science of Dunking campaign for McVitie s, which used scientific research to find an equation for the optimum time to dunk a biscuit in a hot drink. During the preparation for the campaign, which won this year s PR Week award for best use of research, the...
its consumer PR agency. Bite and Cohn and Wolfe also pitched for the account. The agency will...as its consumer PR agency. Bite and Cohn and Wolfe also pitched for the account. The agency will ...
Trium, Mitsubishi s European mobile phone brand, has appointed MMK to handle its German consumer...Trium, Mitsubishi s European mobile phone brand, has appointed MMK to handle its German consumer ...
Client: Vaseline Intensive Care PR Team: Cairns and Associates (UK) Campaign: Launch of Vaseline Lip Therapy Timescale: July 1999 Budget: pounds 15,000
Anheuser-Busch is most famous for Budweiser lager, the UK s best-selling premium packaged lager. Although Budweiser currently has a 33 per cent market share, Anheuser-Busch wanted to increase its penetration of the market.
Client: Waterstone s
Harvard PR has won the consumer PR account for Pentax, to promote its zoom compact range. It...Harvard PR has won the consumer PR account for Pentax, to promote its zoom compact range. It ...
Sports specialist Hothouse PR has won a three-month project to handle consumer PR for the first UK...Sports specialist Hothouse PR has won a three-month project to handle consumer PR for the first ...
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